which statement about public relations is correct

A. You do not legally have to tell journalists everything that has happened (depending on the circumstances and whether your institution is funded by taxpayers), but if journalists discover a negative impact that you failed to disclose, they will wonder what else you are hiding, and they may give your critics and detractors extra consideration and attention. Below the line (BTL) advertisingrefers to more one-on-one marketing approaches which can include targeted social media campaigns, direct mail marketing, point-of-sale ads, coupons and deals, and email and telemarketing appeals. This term encompasses brands that have created loyalty beyond reason, meaning that consumers feel loyal to a brand in much the same way they would toward friends or family members. Positive, assertive communication focuses attention on the most important aspects of the problem and moves the process forward to resolution, even in the face of antagonistic news media. The two-way symmetrical model is deemed the most ethical model, one that professionals should aspire to use in their everyday tactics and strategies (Simpson, 2014). This is not conceptually complicated. There are sections on content marketing and other forms of persuasion. Brands might also use their influencer teams or their own internal marketing teams to follow viral social media trends and to create memes. Developing effective involvement in public policy and helping an organization adapt to public expectations. Which of the following statements about public relations is true? PR often measures its worth in earned mediathe amount of free air time on TV or space in major newspapers and magazines that is earned by getting other mass media channels to tell your products stories without having to pay for ad space. One example is propagandist techniques created by news media outlets in North Korea. Advertising is a communication tool used by marketers in order to get customers to act. Internal policies should be changed to minimize a repeat of the crisis situation. E. In a famous campaign for Lucky Strike cigarettes, he convinced a group of well-known celebrities to walk in the New York Easter parade smoking Lucky Strikes. Roosevelts personal tone and his familiarity with the medium of radio helped the Fireside Chats become an important promotional tool for his administration and its programs. Which statement about staff and line agencies is TRUE? a. Line agencies Free marketing time and space in digital and print publications can help push a brand from being a leader to being legendary. This is not a flight of fancy. B. The S-M-C-R model (often attributed in that particular configuration to Berlo)is the most efficient model for understanding how to break down and analyze messages in the mass media. Immediately advise an appropriate authority if a member discovers that confidential information is being divulged by an employee of a client company or organization. New technologies have lengthened the news cycle, meaning that once something becomes news, it stays in the news for a very long time. This statement presents the core values of PRSA members and, more broadly, of the public relations profession. Brand managers that once focused on the product now find themselves in the role of community leaders, responsible for the well-being of a cultural image (Atkin, 2004). Government propaganda is a good example of this model. Have you ever sung the praises of your new smartphone or told people they had to try a new restaurant? please help me to solve these For years, Apple earned millions of dollars in earned media by keeping new features a secret and then releasing new iPhones with considerable hype. Communications & Public Relations Internship, Atlantic Health Systems their public relations material. "Public relations" can be defined as a. a collection of techniques for persuading people to buy products they don't need. Protecting the integrity and reputation of an organization is important, but putting public interest ahead of the organizations interest is key to gaining consumer trust and loyalty. Which statement below correctly summarizes President Nixon's reasons for pursuing friendlier relations with China? If there is a disaster, the advice is to "be truthful and transparent," to not say too much and to correct any exaggerations that emerge in the news media and on social media, within reason. a- Marketers cannot control whether the media choose to publish their public relations material. Jarboe worked for a PR firm with offices in San Francisco and Boston, two of the most well-established technology markets in the country. Strategists can also research the potential audience of the campaign. So much data exists on individual users and on the behavior of similar people who have made similar purchases that advertisers can try to target people at precisely the right moment to influence their purchase decisions. questions. The slow federal response was a public relations disaster for the Bush administration. You can influence other people by what you read and share, and you are encouraged once again to be aware of where your news sources get their information. Jordans amazing, seemingly magical performances on the basketball court created his immense popularity, which was then further built up by a host of press outlets and fans who developed an emotional attachment to Jordan. Although emergencies are by their very nature unpredictable, it is possible to list and prepare for negative scenarios that might occur. That so many different groups have adopted branding as a means of communication is a testament to its ubiquity. Simply put, public relations helps to influence an audiences perceptions by building relationships and shaping public conversations about a client or company. If there is a disaster, the advice is to be truthful and transparent,to not say too much and to correct any exaggerations that emerge in the news media and on social media, within reason. The new PR-oriented model of branding focuses on the overall image of the company rather than on the specific merits of the product. Wherever a message originates, even if it is as simple as clicking Share on Facebook, the S-M-C-R model starts again. Rather, the tone, style and method of dissemination of BTL advertising are more personal. b- Publicity-based public relations do not have Finally, we presume that they will behave in certain ways because of the message and because of our preconceptions about different groups. To promote respect and fair competition among public relations professionals. Companies develop brands and specific products they want to sell. Businesses communicate information to gain desired results. Manufactured in union shops, Blackspot shoes contain recycled tire rubber and hemp fabric. a- Marketers cannot control whether the media choose to publish Now the doctrine is you respond instantaneously, and where possible with a strong counterattack. This is the unpaid peer-to-peer communication of often provocative content originating from an identified sponsor using the Internet to persuade or influence an audience to pass along the content to others: Viral marketing. They need to learn to survive and to thrive. Relating with other firms in the industry of an organization and with trade associations. HubSpot, the advertising company that provided the quick history of advertising early on in this chapter alsogets credit for helping to popularizeinbound marketing. In cases when consumers have discovered that trusted sources were content marketers rather than independent reviewers, the revelations have created public relations problems for the brands. Advertising has always been about tapping into consumers existing needs or about creating a need and inserting a product to fill it. Engaging in social media arguments is almost never productive for a brand, unless you have Wendys level of Twitter clapback. More is expected of advertisers than to put interesting messages in front of the right people based on general demographics. 120 Wall Street, 21st Fl. San Diego Community College District Statement on COVID-19 Policy It still moves people along the purchase funnel, but there is usually added value in this type of content. In an ideal republic, Congressional representatives strictly employ this model. The top of the funnel areas of awareness and interest will not need as much focus as the decision and action areas, the down funnel aspects of a campaign for a well-known and well-loved brand. For example, a politician might decide to target your brand regardless of whether your business practices are ethical. You'll get a detailed solution from a subject matter expert that helps you learn core concepts. For example, utility companies often include fliers about energy efficiency with customers bills, and government agencies such as the IRS issue press releases to explain changes to existing codes. It is much less about promoting specific brands and more about promoting and maintaining the image of a brand, company or large corporation. What you call love was invented by guys like me to sell nylons. Don Draper, fictional advertising executive from the AMC seriesMad Men. Costco and Sams Club even put limits on the number of large bags of rice people could purchase. This thought highlights the growing value and performance of public relations to the marketing mix. This simple PR stunt gave all the journalists covering the Mir crash landing a few lines to add to their stories. A member deceives the public by employing people to pose as volunteers to speak at public hearings and participate in grass roots campaigns. A PRSA member declares publicly that a product the client sells is safe, without disclosing evidence to the contrary. Organizations attempt to persuade an audience to take a certain point of view. Public Relations vs. Media Relations: Understanding the - BLASTmedia All this combines to create a sense of mystery and an emotional anticipation for the products release. As previously stated in this text, social institutions such as your family, friends, church and workplace can influence your behavior in tandem with or contrary to what you see and hear in the mass media. This renaming helped New York City eliminate tons of sewage by shipping it to states that allowed biosolids (Stauber & Rampton, 1995). To do so, PR pros might use a variety of channels a company blog, social media or even a . The value of member reputation depends upon the ethical conduct of everyone affiliated with the PRSA. Public Relations (PR) Meaning, Types, and Practical Examples - Investopedia A lot of that is because of the Internet, a lot of that is because of cable TV news (Associated Press, 2006). The shoes also include a symbolic red dot on the toe with which to kick Nike.