This mistake turned into an important lesson, contributing to Bellettinis success in balancing the creative and business parts of the fashion brands she worked with based on mutual trust and respect. How Anthony Vaccarello and Francesca Bellettini took Saint Laurent to Offers may be subject to change without notice. In fact, the Parisian fashion house is doing so well it has become the fastest growing major brand in the competitive luxury fashion space. All Rights Reserved. Moderated by Emma Rosenkranz 23, vice-president of Fashion@Brown, and Dani Siegal 24, social media coordinator, Ms. Bellettini gave an inspiring talk which spoke to her courage, integrity, and drive. PARIS, France Kering, parent company of Parisian fashion brand Yves Saint Laurent, has announced that Francesca Bellettini will take the reins as the brand's new chief executive, effective September 1st. personalising content and ads, providing social media features and to She has been the chief executive officer of Yves Saint Laurent since 2013. We see with the store reopening worldwide, we have a lot of younger customers coming, people in their 20s, buying gifts, etc., she says. Valerio Mezzanotti for The New York Times. Elon Musks Twitter is dying a slow and tedious death, Who to fire? All rights reserved. Saint Laurent wanted to be a billion-dollar company. Frances advertising watchdog asked Saint Laurent to modify two ads. Opinion: No Country for Alzheimers Patients, Opinion: Common Sense Points to a Lab Leak, Opinion: A Nikki Haley and Vivek Ramaswamy Victory, Opinion: Overruling the District of Columbia on Crime. Gucci became the first brand to go public, attracting business administrators to the sector. After graduating from high school, Bellettini had two plans. Leather goods represents the lions share of Saint Laurents sales (71 per cent of the business in 2020), which puts it in the league of brands with the highest percentage. and other data for a number of reasons, such as keeping FT Sites reliable and secure, The rebranding brought with it a more refined, heightened sense of elegance and luxury, reaffirming Saint Laurent as one of the worlds preeminent luxury fashion brands.. Saint Laurent is the second largest Kering house (representing 13 per cent of the group sales) behind Gucci. The ads were displayed on about 250 kiosks in France, mainly in Paris, and in fashion magazines; the open-legged ad was splashed on a large billboard along the route to Paris from Charles de Gaulle airport. (Bellettini, as she speaks, is dressed in a head-to-toe Saint Laurent: a floral blouse and mustard slacks.) You have to know where you want to go, she said. Power Moves | Francesca Bellettini Named CEO of Yves Saint Laurent Have a good Tuesday! You can still enjoy your subscription until the end of your current billing period. Belletini also serves on the executive committee of France's Fdration de la Haute Couture et de la Mode and in July 2019 was elected president of theChambre Syndicale de la Mode Fminine, the country's governing body for womenswear. Saint Laurent opened its first flagship in China in 2019 and the network is being expanded in the country. In his new novel, Tracy Flick Cant Win, author Tom Perrotta asks: Who is Tracy Flick now? Share Your Design Ideas, New JerseysMurphy Defends $10 Billion Rainy Day Fund as States Economy Slows, What Led to Europes Deadliest Train Crash in a Decade, This Week in Crypto: Ukraine War, Marathon Digital, FTX. 518 Likes, 6 Comments - Francesca Root-Dodson (@francescajoroot) on Instagram: "Thrilled to be part of this beautiful production of "The Sign in Sidney Brustein's Window" with my" She joined Kering in 2003 as Strategic Planning Director and Associate Worldwide Merchandising Director of Gucci. Francesca Bellettini, Yves St Laurent SA: Profile and Biography You may cancel your subscription at anytime by calling When it became clear Mr. Slimane was leaving, Mr. Vaccarello was approached for a possible job with a big fashion brand but not told which one. Bellettini is a remarkable woman. Bellettini said that rather than trying to craft a personality far from your true self in order to win the interview, authenticity is key. The chef worked in kitchens for over 20 years before buying The French Laundryand has a secret hack for ordering In-N-Out fries. Enter your email to receive editorial updates, special offers and breaking news alerts from Vogue Business. In 1999, she joined the Business Planning and Development division of the Prada group, and later became Operations Manager for Helmut Lang. Francesca Bellettini | BoF 500 | The People Shaping the Global Fashion Anthony Vaccarello has nearly finished giving a tour of the just-opened 140,000-square-foot headquarters of fashion house Yves Saint Laurent in a tony corner of Pariss seventh arrondissement when, heading toward the exit, he says hes saved his favorite part for last. PARIS The Vogue Paris Fashion Festival gathered industry voices from heritage brands to startups; traditional retail to digital; casting agents to supermodels. Quick to smile at everyone, even in a smile-stingy city like Paris, she is also famously calm and loath to second-guess herself or her team. When describing why she chose Goldman Sachs International over other companies, she said that the company felt like a family. You can unsubscribe at any time. Although the virtual platform did not allow us to see the audience members, you could tell by Rosenkranz and Siegals faces that they were thoroughly moved by Bellettinis words. Francesca Bellettini began her career in London as an investment banker, working at Goldman Sachs International, Deutsche Morgan Grenfell and Compass Partners International. Please see our privacy policy for more information. Kerings largest brand missed analyst estimates, citing the gradual arrival of the new Aria collection and the decline of traffic in the stores in Asia-Pacific due to Covid restrictions this summer. As her son is somehow part of her dead lover, she falls in love with him and tries to seduce him, but he has a girlfriend named Julie. Francesca Bellettini Net Worth (2023) | wallmine It was drastic, said McInnes. Why Barnes & Noble Is Copying Local Bookstores It Once Threatened, What Floridas Dying Oranges Tell Us About How Commodity Markets Work, Watch: Heavy Snowfall Shuts Down Parts of California, Watch: Alex Murdaugh Found Guilty in Murders of His Wife and Son. Do whatever you like. She took the job. This required their team members to take on unique responsibilities, for instance, those who work at the stores as sales assistants were trained to become sales assistants over the phone. Ms. Bellettini said that she received a stream of hate emails, including one calling her a whore. That mindset is reflected in what Saint Laurent does as much as what it chooses not to do. It was a very ironic, very playful way to present stilettos and boots, she said. We communicate in a context thats not related to marketing, such as conferences and internal communication. She says that being a Kering brand is a benefit in terms of sustainability compliances. When she arrived from another Kering brand, Bottega Veneta, in 2013, the. Le grand appartement: Dirigido por Pascal Thomas. Francesca Bellettini (born 18 April 1970) is an Italian business woman. On March 10th, hundreds of excited audience members watched the zoom stage open to reveal a sneak peek of the Yves Saint Laurent headquarters in Paris; sitting in her chic pantsuit and shining a wide smile was Francesca Bellettini, CEO of YSL. Their go-to expert? Bellettini started Bocconi University and completed her education with a year abroad at the University of Chicago where she was introduced to the world of investment banking. That, to me, has been what makes her such a wonderful CEO, especially in a creative field like fashion, said McInnes. From 1999 until 2002, Ms. Bellettini worked in the Prada Group, Italy, first in the Planning and New Business Development Division of Prada and, in 2002, as Operations Manager of Helmut Lang. In 2008, she joined Bottega Veneta and became Worldwide Merchandising and Communications Director in 2010. The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world. Definitely the sensitivity of people and their ability to speak out is much bigger than before, she said. What was truly striking, however, was when Bellettini explained her out-look on life: if Plan A fails, Plan B will never be a watered-down version; instead, both paths will take her down something remarkable and exciting. It wasnt her first time in the line of fire, in any case. organisation How Saint Laurent Became a $3 Billion Powerhouse. Also, focus: In Paris, Ms. Bellettini lives in an apartment close to the 17th-century htel particulier on the Left Bank that serves as the companys creative core. 787 Francesca Le Photos and Premium High Res Pictures - Getty Images All Entertainment News Archival Browse 787 francesca le stock photos and images available, or start a new search to explore more stock photos and images. Her father, whom she adored, was an accountant at a lumber company; her mother, a school administrator. Nevertheless, Bellettinis success was not easy to achieve. Leather in particular is a material the brand is paying attention to, in terms of avoiding waste. Francesca Bellettini Photos and Premium High Res Pictures - Getty Images Nice to Meet You (Acoustic Live Solo) de Francesca Michielin Bellettini noted how, guided by YSLs commitment to its team, they managed to not fire anyone during the COVID-19 pandemic. In the luxury group's2018 full-year results, Saint Laurent reached sales1.74 billion, a 16.1 percent increase in reported growth. Francesca Bellettini a star at Saint Laurent | Financial Times of Yves Saint Laurent. In 2019 she was awarded the French Knight of the Legion of Honour, the highest possible distinction for a civilian in the country. Enduring look Smaller categories such as silk, jewellery and eyewear are also booming, contributing to growth. These days, only 19 percent of YSL sales come from ready-to-wear, 59 percent from leather goods, 14 percent from shoes and the rest from miscellaneous items like eyewear. The creative director responded to Bellettini with, So you did not like the rest? Bellettini drew attention to how important it is to respect designers and understand the pressure they have on their shoulders. In his place, Bellettini appointed Anthony Vaccarello, a young designer who had previously been successful at Versus Versace. Having crossed the $1 billion in sales threshold in 2017, the brand isa star performer in parent companyKerings luxury portfolio. university Bellettini has achieved this global reach through a keen focus on developing local markets. It got everyone talking about Saint Laurent again, and also increased brand awareness with a younger audience those future loyal customers the key to brand longevity., As well as it eventually turned out for the brand, at the time few could have predicted the success Saint Laurent would enjoy as a result of the overhaul. Her major renovation of the companys organisation not only consolidated the brands new image, but also allowed Saint Laurent to reach a whole new audience. Ms. Bellettini attributes her calm demeanor to her upbringing in the town of Cesena, near the Adriatic, the youngest of three daughters; her sisters are much older. This, Bellettini maintains, also translates to improved business from travellers a key strategy given the huge potential of travel retail. cookies But when BoF founder and editor-in-chief Imran Amed asked Bellettini what she . Francesca Le Photos and Premium High Res Pictures - Getty Images In an exclusive interview with Vogue Business, CEO Francesca Bellettini shares her plans to continue growth while sticking to the brand's DNA. Powered and implemented by Interactive Data Managed Solutions. Thanks to the law of 1948 and to her grandmother, the nominal tenant who is always absent, Francesca Cigalone and all her tribe (thoughtless husband, orphan sister, self-centered film maker and his mistress of the day, eccentric granny, friends, friends of the friends . She climbed the ladder at Kering starting in 2003, when she joined as strategic planning director and associate worldwide merchandising director of Gucci. Moderated by Emma . Getty. Apple said Mr. Deneve would be. Now, we have arrived at a level of quality that is so high that we can use them for trimmings of some products. After Prada, she jumped to Helmut Lang, to Gucci and then to Bottega Veneta, where she was communication and merchandising director, living comfortably in Lugano, near Milan. The established fashion executive spent years at the helm of several Kering brands before being tapped to lead Saint Laurent. From left, Ms. Bellettini; Anthony Vaccarello, creative director for Saint Laurent, and Franois-Henri Pinault, chairman and chief executive of Kering. Follow Bloomberg reporters as they uncover some of the biggest financial crimes of the modern era. Sales have just hit the 1.5 billion mark; her ultimate goal is to double it. Her husband, a businessman who has been in her life for 20 years, lives in Milan. President and Chief Executive Officer, Yves Saint Laurent. The ad campaign had almost run its course, and Saint Laurent did not respond to the criticism. 25 April 2016. The Saint Laurent head office is based on Rue de Bellechasse in Paris. Due to the extraordinary growth of the company under her leadership, she has been named by the Financial Times as one of the 25 most influential women of 2022. Secondly, as a brand, YSL has set a clear strategy dedicated to never making compromises and executing meticulously.